About New Classic Toys
New Classic Toys® is a Dutch wholesale company founded in 1991. We supply retailers and distributors across the globe with high-quality, safe and durable toys.
We represent several international brands in Europe and beyond, including our own brand Woet® that launched in 2025.
With a focus on consistency, reliability and long-term partnerships we support resellers with fast delivery, strong collections and dedicated dealer service.
Mission
Go supply retailers and distributors with safe durable and high-quality toys, supported by reliable service and consistent stock availability. We focus on clear communication and long-term partnerships.
Vision
To remain a trusted toy distribution partner by offering strong brands, dependable delivery and products that support children's development. We aim to work efficiently, responsibly & with a focus on quality.
Timeline
1991
Founded our whole company by importing wooden chess games discovered abroad.
1993
The introduction of rocking horses marked a turning point and shaped our future logo.
2001
Rebranded to New Classic Toys
2003
Supplying retailers outside Europe, growing into international distribution.
2017
Moved to a larger warehouse
2025
Launched our own toy brand: Woet®
Brand portfolio
International brands we represent
Why retailers choose New Classic Toys
30+ years of experience
Expertise in the toy industry since 1991
Reliable stock & fast delivery
Large inventory in our Dutch warehouse with quick EU shipping
Easy B2B ordering
A clear and convenient B2B portal for retailers, with real-time stock visibility
Consistent product quality
All toys meet the EU safety requirements and are CE certified
Long-term partnerships
We focus on service, communication, and building reliable business relations